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Easy SEO – Creating and developing a content strategy for your website

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What is SEO?

SEO is an abbreviation for the phrase Search Engine Optimization. This is the use of keywords in your web content that will ensure that your site is part of the top searches on search engine sites. For example, if you want to have this website to appear as a top or one of the first page searches on Google, you will use keywords that include SEO and content strategy related terms.

Many websites usually consult and SEO expert who will be able to decipher top common keywords in the selected subject matter and ensure that they appear in majority of your online content. This then will ensure that, when done right, your site will be one of the top search results on sites such as Google, Yahoo! or Bing. Types of SEO content include blogs, infographs, videos, how-to guides, directories and product pages among others.

How to create a great SEO and content strategy

When creating SEO content for your site, the first thing is to do your homework. This means that you must study the target audience that frequents your site or those similar to yours. You will be able to establish their habits and trends they engage in. This will help you create a great strategy for your web content.

The next thing you must do is plan the keywords discovered during the above research. You can use online applications such as Google Keyword Planner to help plan your keywords. The selected keywords can be put into categories and planned in a document such as Excel. These categories will help you determine which keywords to use in your online content and at what point.

When developing a content strategy for your site, you must ensure that the SEO keyword structure above is employed in a natural manner within your online content. This means that any links, articles, descriptions and sub-pages need to flow and make sense to the site visitor. An error that many sites make is to dump keywords all over content just to appear on top searches, but this will not translate to sales or action from your clients once they visit a sub-standard website.

Finally, keep track of the results that the online action on your site is bringing forth. You need to track site visitors as well as their behavior on your site. This will let you analyze if the intended objective of your site has been realized or if you need to modify the content strategy in place.

Conclusion

While adopting SEO into your website development, you must never forget the usual method of reaching out to customers or site visitors. This means that your site must be constantly updated and running and interaction with visitors must be immediate and effective. You must ensure that the SEO strategy used is consistent and on-going so as to maintain the site’s intended theme and goal. Always consult an SEO expert who will be able to give you valid insight and plan for you site and always keep it in the consumers’ minds even after appearing on top search engine results.


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